Home > Agile BPM, BPM, Cloud, Fujitsu Interstage > PaaS Outlook for 2011 from IDC Directions 2011

PaaS Outlook for 2011 from IDC Directions 2011

Last week I attended the IDC Directions 2011 in San Jose.  Every session was very well put together, informative,  and relevant.  I found the “PaaS Outlook 2011: Battle to Control the Next Great Solutions Ecosystem” by Stephen Hendrick particularly relevant to the BPM world. Here are some of the highlights from his presentation.

Stephen discussed the PaaS Vendor Ecosystem and categorized the vendors along the key dimensions: Public Paas, Private PaaS, App Marketplace, Process Composition, and ALM.  Fujitsu got the highest marks on Public and Private PasS, and perhaps most rewardingly, Process Composition (BPMS essentially).   Interstage BPM and our Cloud offerings, backed by the multi-tenant architecture, were mentioned as key reasons for the strong ranking.  Surprisingly enough, Google and Salesforce didn’t rank as highly as I expected, mainly due to the lack of Process Composition and Private Cloud capabilities.

Let’s take a closer look at the PaaS Ecosystem dimensions, and how the platform providers are evolving to address rapidly changing needs of the market.  First the definition:  PaaS is a collection of integrated AD&DaaS tools and technologies that enable development and deployment of applications that minimally includes dev environment, data tier, container, and management environment.

Platform providers are moving to embrace business process control systems.  As solutions accelerators shift to industry-focused business process composition, they will compete as modern style packaged apps.  Vendors are now beginning to offer process-specific bundled composite solutions to differentiate and increase the deal size.  These solutions offer a customer-centric perspective of a process that overlays all relevant applications, and buyers will view them as extensible applications during evaluations.

App marketplaces are becoming essential part of the offering as platform providers use them to attract developers, and validate their technology stack and common infrastructure benefits, including monetization, analytics, etc.   App marketplaces can be win-win-win for all stakeholders: platform providers, developers, and customers.

Success in the Cloud, from Pubic to emerging Private and Hybrid models, will be the reference by which platform provides will be measured.  The Public Cloud is less bounded and must be built to higher standards of security, sharing, provisioning, and integration.  All leading platform providers are expected to announce public Cloud strategies in 2011.

Stephen closed his presentation by offering his essential guidance:

  • The delivery of Software-as-a-service requires higher level of PaaS vendor accountability
  • Private Cloud represents a larger PaaS opportunity than public cloud
  • Success in the public cloud will be the yardstick by which PaaS effectiveness will be validated
  • The transition from software to software-as-service will require PaaS vendors to additionally embrace a software dealer business model in order to ensure customer value
  • New model requires expanded ecosystem constructs to scale customer and partner value
  • Many important announcements will be made in 2011

Stephens’ presentation and other conference materials are available from the IDC Directions 2011.

  1. March 26, 2011 at 11:17 am

    Great summary !

    Early ISV adoption of PaaS will make the difference in the cloud and SaaS industry.

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